Pandora names Xia Zhiguang as its new brand ambassador

Pandora continues to successfully implement its Phoenix strategy, consolidating its position as a global jewelry brand and consistently delivering strong financial results. Organic growth in the first quarter of 2025 was 7%, with 6% like-for-like (LFL) growth and 4% driven by network expansion. As anticipated, this growth was partially offset by sell-in and other revenues. In the US, LFL growth accelerated to 11%, while the four reported Europea…

Pandora names Xia Zhiguang as its new brand ambassador

On May 8, Danish jewelry brand Pandora announced Chinese actor Xia Zhiguang as its new brand ambassador. Since its founding, Pandora has focused on storytelling through craftsmanship, creating jewelry that’s not just about style but also a way to express love. Image: Weibo In the latest campaign, Xia wears several of Pandora’s signature pieces. The collection draws inspiration from “light,” combining sparkling star motifs with the brand’s iconi…