US EditionOut \ Look: Dunnes Stores’ Contextual Summer
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Out \ Look: Dunnes Stores’ Contextual Summer
Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home Summer is (apparently) here and, as marketers know, the weather is one of the biggest factors that influence the decisions we make every day. It is one of the largest influences in our daily lives – it affects our mood, impacts how we dress, where to go, what to eat and even changes our buying habits. Tapping into the zeitgeist, Dunnes Stores latest summer OOH…
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