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MPA Chairman Says OpenAI Bears Responsibility For Preventing Sora 2 From Infringing On Copyright

OpenAI's Sora 2 app offers copyright holders granular control and a revenue-sharing model to address infringement concerns over AI-generated videos featuring protected characters.

  • Last week, OpenAI launched the invite-only Sora 2 app that creates short AI-generated clips and will `let rightsholders decide how to proceed`, OpenAI CEO Sam Altman said.
  • The Motion Picture Association warned that since Sora 2's invite-only release, videos using protected characters have proliferated, reflecting Hollywood studios' past legal fights over generative AI.
  • Sam Altman pledged that OpenAI will offer more granular control over character generation and plans to monetize video creation, while Bill Peebles announced new cameo controls starting today for rightsholders and creators.
  • Talent agencies and studios were told to opt out to block unlicensed material, with The Walt Disney Co. and WME directing opt-outs as Sora topped the App Store charts.
  • Legal experts and scholars warn the spread of copyrighted characters in Sora could give rise to multiple copyright lawsuits amid 2025 litigation, while OpenAI hopes revenue sharing and engagement outweigh potential damages.
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Tokyo. OpenAI promised to strengthen copyright control following criticism of its AI video creation application, Sora 2.

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OpenAI is taking a major step in the protection of copyright and the remuneration of creators. CEO Sam Altman has announced important updates for Sora, the revolutionary tool of video generation by artificial intelligence. Among the new features: advanced controls for rightholders and the upcoming implementation of a model of [...] Read more Sora: OpenAI launches revenue sharing and advanced controls for rightholders appeared first on BlogNT: th…

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StartupTalky broke the news in on Monday, October 6, 2025.
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