Opal HealthCare's Cheeky Marketing Campaign Inspires Uptick in Admissions

Opal HealthCare's cheeky marketing campaign inspires uptick in admissions

An advertising campaign featuring the antics of aged care residents as they live life to the full has not only sparked conversations about what it means to age well, it has resulted in increased enquiries and admissions in the locations the ads have been shown. “Our campaigns are always inspired by our purpose – to bring joy to those we care for," a spokesperson for Opal HealthCare told The SOURCE, . "We wanted to shift the narrative around age…

OPAN welcomes reappointment of Aged Care Minister - Australian Seniors News

The Older Persons Advocacy Network (OPAN) has welcomed the re-appointment of Senator Anne Ruston as Shadow Minister for Health and Aged Care. OPAN CEO, Craig Gear OAM congratulated Senator Ruston (pictured), noting her “dedication and commitment to older people and the aged care sector”. “We are pleased to see Senator Ruston retain the Health and Aged Care portfolio and look forward to continuing our working relationship with her,” Mr Gear said.…