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Only 15 electric vehicle brands in China will be financially viable by 2030, AlixPartners says

  • Global consultancy AlixPartners reported on Thursday that only 15 out of 129 electric vehicle brands in China will remain financially viable by 2030.
  • This outcome results from China's largest automotive market facing intense price wars, chronic overcapacity, and ongoing price-cutting tactics despite regulatory requests to halt them.
  • AlixPartners projects the 15 surviving brands will command roughly 75% of the electric vehicle market by 2030, each averaging sales of about 1.02 million units annually.
  • Stephen Dyer, head of AlixPartners' Asia automotive practice, explained that consolidation in China will advance more gradually than in other regions because local authorities tend to back smaller, unprofitable brands due to their significance for local economies, jobs, and supply chains. He also noted that intense price competition is expected to continue, but will increasingly rely on measures like insurance subsidies and zero-interest financing rather than straightforward price reductions.
  • This market environment has pressured profitability as average plant capacity utilisation dropped to 50% in 2023, suggesting many firms will continue struggling to achieve sustainable profits by the decade's end.
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In China, only 15 of the current 129 brands of electric and plug-in hybrid cars will remain financially viable by 2030 due to extremely strong competition, according to the consulting firm AlixPartners.

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evmagz.com broke the news in on Thursday, July 3, 2025.
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