Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

Nordic programmatic DOOH adoption outpaces global average, with investment expected to grow by 37% over the next year – Marketing Communication News

32% of all Nordic campaigns included programmatic DOOH in the past 12 months, outpacing the 2024 global average of 28%. Nordic marketers expect their programmatic DOOH investment to grow by an average of 37% over the next year, significantly higher than the 28% global average (2024). Nearly all Nordic marketers (99%) plan to invest in programmatic DOOH over the next 12 months, surpassing the 95% of marketers in leading global markets with similar

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

Today, (June 3rd, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway, and Denmark.  The findings reveal that the Nordics are [...] The post Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead appeared first on ExchangeWire.com.