US EditionNikeSkims, the Next Big Play for Women Activewear Shoppers, Launches Friday
NikeSkims offers inclusive sizing from XXS to 4X and combines performance fabrics with design-forward styles in over 10,000 mix-and-match options, said Kim Kardashian.
- Kim Kardashian and Nike are unveiling their NikeSkims activewear line on September 26, 2025, with launches planned at flagship stores in major U.S. cities including those on the West and East Coasts.
- The collaboration follows a February 18 announcement and was delayed due to internal production issues unrelated to suppliers, pushing launch from spring to fall.
- NikeSkims includes about 58 pieces across seven collections, blending performance and lifestyle with seasonal and core lines aimed at female athletes and everyday wear.
- Kim Kardashian said, "Our mission is clear: to redefine women's activewear without compromise," while CEO Elliott Hill emphasized ubiquity through strategic partnerships.
- The launch supports Nike's goals under Hill to regain market share and expand globally by targeting female shoppers with innovation and inclusivity through NikeSkims.
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17 Articles
Kim Kardashian Shares Exactly How She Stays Toned — and Announces NikeSkims
Kim Kardashian opened up about her workout routine. Kardashian, 44, gave fans her personal tips and tricks to staying in shape while chatting with Vogue on Monday, September 22, simultaneously introducing her NikeSkims line. “I’m a big weightlifter, so I do lots of weights,” she said, explaining that she’s dealt with “back issues” in the past and occasionally needs to “readjust some” of her workouts. ”But I have to do lower body in order to stay…
NikeSkims has its first lookbook, and it’s a new take on athleisure
NikeSkims was designed to sweat in. Nike announced Monday that its new brand for women created in partnership with the Kim Kardashian co-founded Skims will launch on September 26, and the brand tapped top professional and college athletes to show it off. [Photo: Nike] In a short film called Bodies at Work directed by filmmaker Janicza Bravo, stars like Serena Williams, Sha’Carri Richardson, and Chloe Kim, make cameos alongside Kardashian and ath…
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