US EditionNike teams up with Kim Kardashian shapewear brand Skims as it looks to reach more women
- Nike is partnering with Kim Kardashian's brand Skims to create a new line of activewear named NikeSKIMS, aimed at women consumers.
- The partnership is also viewed as a potential growth opportunity for Skims, valued at $4 billion, which gives it access to Nike's manufacturing and development resources.
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Kim Kardashian partners with Nike on new Skims brand
Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.NikeSKIMS will combine Nike’s "world-class approach to advanced innovation, sport science and athlete insights" with Skims’ "signature style and inclusive solutions for every body" to bring an "entirely new look of training and fitness" for women to market, Nike said. Fans of both brands can expect Nike and Sk…
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