US EditionNetflix Reveals Big Overhaul, Here’s What’s Coming And When
- Netflix announced a major redesign of its TV and mobile apps on Tuesday, unveiling a new homepage and experimental features starting May 19 globally.
- This overhaul follows over a year of development and introduces a TikTok-style vertical feed and generative AI-powered search as part of a phased global rollout.
- The update moves main navigation shortcuts to the top of the screen, adds a 'My Netflix' hub for ongoing shows and to-watch lists, and enhances personalized recommendations based on viewing behavior.
- Netflix’s Chief Product Officer Eunice Kim stated the rollout will happen 'in the next weeks and months' and clarified, 'This wasn't timed to influence the upfronts.'
- These changes aim to simplify discovering content and indicate Netflix’s growing emphasis on live events and gaming, with initial AI and vertical video features limited to opt-in beta testing.
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Netflix has a new cure for decision fatigue
Netflix's new homepage will move search categories to the top of the page.NetflixNetflix is making big updates to its homepage to improve engagement and cut down on decision fatigue.The changes aim to boost time spent as Netflix shifts focus to engagement from subscriber growth.Netflix's strategy includes vertical video, AI search, and more.Netflix is refreshing its homepage for the first time in a decade as it tries to keep people on the servic…
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Leaning Left11Leaning Right6Center23Last UpdatedBias Distribution57% Center
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