US EditionNetflix Reveals Big Overhaul, Here’s What’s Coming And When
- Netflix announced a major global overhaul of its TV and mobile apps starting May 19, 2025, introducing a redesigned homepage and new features.
- The update follows Netflix’s record quarterly profits and aims to enhance user experience with more personalized and responsive recommendations.
- Key changes include a TikTok-like vertical content feed on iOS, generative AI-powered search in a beta test, redesigned navigation for tvOS, and a new My Netflix hub.
- Chief Product Officer Eunice Kim said the new features will roll out in weeks and months, emphasizing that users can now describe content using natural conversational phrases.
- These updates suggest Netflix's growing focus on live events, gaming, and AI-driven discovery, intending to reduce scrolling and improve content findability globally.
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Netflix Rolling Out New Homepage Design For First Time In 12 Years
Next week, Netflix users around the globe will be seeing a new user interface — on television screens at least — the company debuting its first major overhaul of its app's landing page since 2013.The company has been working on the new homepage design for over two years, looking to revamp the endless rows — likened by executives to Blockbuster shelves — of box cover art that had come to define the Netflix interface."The way that the old home pag…
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Leaning Left12Leaning Right6Center42Last UpdatedBias Distribution70% Center
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