Morrisons and Leo Burnett Go to Extremes to Celebrate British Produce in New Campaign ‘Fresh From Market Street’

Morrisons 'Fresh from Market Street': Food for thought - DecisionMarketing

Supermarket advertising…doncha just love it? Well, to be honest, it’s not exactly an easy brief so, understandably, much of it is pretty mundane. However, here comes a new campaign from Morrisons which at least takes a different approach. Devised by Leo Burnett UK, the new activity aims to highlight the supermarket’s direct relationship with British farmers and fisherman as well as its commitment to getting quality produce onto the nation’s tabl…

Morrisons and Leo Burnett Go to Extremes to Celebrate British Produce in New Campaign ‘Fresh From Market Street’

27th May 2025, London, UK: Morrisons and Leo Burnett UK is highlighting Morrisons’ direct relationship with British farmers and fisherman as well as its commitment to getting quality produce onto the nation’s tables in its new integrated brand campaign, Fresh from Market Street. At the heart of the campaign are three 30” films –Fish, Veg and Meat – directed by award-winning filmmaker Nick Ball, the director behind global successes such as Wrigle…