MIPCOM’s Lucy Smith Unveils Attendance Numbers As TV Market Embraces Its “Biggest Shift In A Generation”

Mipcom 2025: Sunny But Sobering, Galvanised by the Rise of YouTube and the Creator Economy as the TV Industry Shifts Focus Once More

Another Mipcom conversation driver: Cost-cutting measures such as AI and Unreal Engine, co-production and windowing.

MIPCOM’s Lucy Smith Unveils Attendance Numbers As TV Market Embraces Its “Biggest Shift In A Generation”

MIPCOM Director Lucy Smith this morning called this week’s TV industry event “the biggest shift in a generation,” as she announced attendance numbers and plans for MIP London in 2026. Smith said “just over” 10,600 delegates from 107 countries had attended the market this week, with 88 out of 350 companies exhibiting doing so for the first time. Attendee numbers at MIPCOM is always a source of chatter among delegates as a means of assessing s…

MIPCOM’s “energized” 2025 edition marks increase in delegates, buyers

This year’s edition of MIPCOM is being hailed by organizers RX France as something of a generational shift — the result of its integration of the creator economy and brands ...

Buyer Attendance Ticks Up at MIPCOM

There are about 100 more buyers in Cannes this MIPCOM than last year, RX France's Lucy Smith told reporters at a wrap press conference, with that number ticking up to 3,340 out of a total of about 10,600 delegates. The post Buyer Attendance Ticks Up at MIPCOM appeared first on WORLD SCREEN.