Microsoft Advertising is closing the Xandr DSP, layoffs pending

Microsoft Advertising is closing the Xandr DSP, layoffs pending

Microsoft Advertising is closing its DSP, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities.

The Stack: Major updates in Tech and Media

This week, the tech world continued its pivot to AI, while legal and creative sectors pushed back. In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech [...] The post The Stack: Major updates in Tech and Media appeared first on ExchangeWire.com.

Microsoft phases out Invest DSP to prioritize first-party AI-powered ad solutions - Mobile Marketing Reads

Microsoft has announced it will officially shut down its DSP, Microsoft Invest, by the end of February 2026, marking a decisive shift in its advertising strategy.

Microsoft retires Xandr DSP, aligns ad strategy with AI-centric future

Microsoft Advertising is set to close its demand-side platform (DSP), Xandr Invest, as part of a broader strategic pivot towards AI-powered solutions. The company informed clients of the decision on Wednesday, 14 May, stating the current DSP model no longer aligns with its AI-led advertising vision, according to sources familiar with the matter. The sunsetting of the platform will take effect on 28 February 2026. The move is expected to result i…

Microsoft Advertising to shut down Xandr DSP, shifts focus to AI-driven ad solutions

New Delhi: Microsoft Advertising is closing its Xandr Demand-Side Platform (DSP), previously known as Microsoft Invest and Curate, by February 2026.  The decision reflects a strategic pivot away from traditional programmatic advertising toward AI-powered advertising solutions, according to multiple industry sources. Microsoft Advertising Corporate Vice-President Kya Sainsbury-Carter wrote in a blog post that the company is "exclusively focusing …

Microsoft Advertising has confirmed the upcoming closure of its Xandr Invest media purchasing platform, marking a strategic turning point for the group. The announcement, communicated to customers on May 14, 2025, is taking place in a context of a wider reorientation of Microsoft's advertising activities towards artificial intelligence-driven purchasing technologies. According to several sources close to the file cited by Digiday, Microsoft has …