US EditionMFE Overhauls ProSiebenSat.1 Media Leadership Team With C-Suite Execs Out
Marco Giordani takes helm to drive ProSiebenSat.1's strategic overhaul as MFE intensifies efforts to boost cross-border media collaboration and counter streaming competition.
- ProSiebenSat.1 appointed Marco Giordani as CEO, with Bert Habets moving to senior adviser to ensure a seamless handover through the end of the year.
- After MFE closed its takeover bid, securing a 75.1% stake in ProSiebenSat.1, the group is expanding beyond Mediaset and Mediaset España into the German market.
- Markus Breitenecker, chief operating officer, departed immediately as Bob Rajan, managing director at Alvarez & Marsal, became interim CFO to oversee ProSiebenSat.1’s reorganization amid online ad shifts.
- According to Enders Analysis, the takeover elevates MFE‑MediaForEurope to Europe's largest free‑to‑air operator with revenues of 6.8 billion euros , while Kyriacou said the appointments aim to accelerate ProSiebenSat.1's strategic transformation.
- MFE is positioning the group as a pan‑European operator to build scale against global streaming platforms, with Marco Giordani, CFO since 2000, driving cross‑border content and ad sales.
12 Articles
12 Articles
The Italian Marco Giordani takes over the head position at the station group, which may now face difficult times: it has to be saved.
MFE Overhauls ProSiebenSat.1 Media Leadership Team With C-Suite Execs Out
MediaForEurope (MFE) has consolidated its takeover of ProSiebenSat.1 Media by installing Marco Giordani as CEO, as the previous C-suite exits. Giordani, currently MFE CFO, has replaced Bert Habets as CEO of the German broadcasting and media giant, with Markus Breitenecker also exiting his COO post and Martin Mildner leaving his CFO role. Habets, the former […]
The power relations at ProSiebenSat.1 have fundamentally shifted. After Milan-based Holding Media For Europe (MFE) – the Berlusconi family's media empire – secured a three-quarters majority stake in the listed company in the past months, the personnel cut now follows. Chief Executive Officer Bert Habets, whose contract had not been extended until spring until 2028, has to leave the company. Marco Giordani, long-standing Chief Financial Officer o…
The Italian media group MFE, as the new majority owner of ProSiebenSat.1, is replacing the top management of the German media group. Marco Giordani, previously MFE's CFO, will take over from Bert Habets as CEO with immediate effect, the company announced. Austrian Markus Breitenecker, who assumed the position of COO just last year and gave up his position as managing director of ProSiebenSat.1Puls4 in Germany, is stepping down from his position.
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