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Meta Announces Global Expansion of Threads Ads
- On Wednesday, Meta announced it will expand ads on Threads to all users globally beginning next week.
- Meta says the push aims to monetize Threads as analysts expect revenue growth, making it easy for advertisers to place ads via Advantage+ or manual campaigns and manage them in Business Settings, while expanding third-party verification through Meta Business Partners.
- Meta detailed the ad tech and formats, with Threads ads powered by Meta's AI ad system and supporting image, video, 4:5 aspect ratio, and carousel ads after testing in the U.S. and Japan.
- More than 400 million monthly active users could see ads as Meta gradually rolls out Threads ads, initially keeping delivery low; the move follows ChatGPT's ad launch last week and precedes Meta's fourth quarter earnings next week.
- Competitive data shows Threads has lured more daily active users than X, formerly Twitter, and an executive forecast 1 billion users in a few years.
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Meta launches global Threads ads on 400M users
Meta Platforms Inc. announced Wednesday a global expansion of advertising on its Threads platform, commencing next week. The rollout, which will occur gradually, may extend over several months. Threads has accumulated over 400 million monthly active users. Mark Zuckerberg, Meta’s CEO, previously indicated potential for the application to reach 1 billion users within a few years. The platform, launched in July 2023, reached 200 million users by m…
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