US EditionMeta accounted for 60% of social app revenues in 2024
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Meta accounted for 60% of social app revenues in 2024
Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company made $160 billion from advertising revenues in 2024, with $91.3 billion from Facebook and an estimated $66.9 billion from Instagram. That makes them the two largest social apps by far in revenue terms, although YouTube is beginning to grow its business to be competitive with at least Instagram.…
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