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Top Business of Apps News

Web payments are changing the rules of app monetization

Web payments are changing the rules of app monetization

App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now ris…Read Article

Untangling the modern MarTech stack

Untangling the modern MarTech stack

ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and soli…Read Article

eCommerce panel unveils five-point playbook for growth at APS London 2025

London, England · London

eCommerce panel unveils five-point playbook for growth at APS London 2025

User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying. Moderated by David Murphy, the panel featured three standout voices: Eugene Kuznetsov – Product Lead, Holland & Barrett Jessica…Read Article

Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

“Points of Growth” is a podcast about the AdTech industry and its controversies, tools, and trends. Powered by Yango Ads. Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (…Read Article

Want to speak at App Promotion Summit NYC?

App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app marketers and product experts from WeWard, The Economist, DraftKings, Hopper, and Reddit? There are some opportunities remaining, and we would love to connect with you. There’s room for everyone: from eCommerce apps to travel and finance, from user acquisition to product marketing and CRM. We wa…New York State · New York Read Article

Flo Health CEO shares blueprint for long-term app growth at APS London 2025

“Every year, we say it’s the hardest year to grow an app,” Flo Health CEO Dmitry Gurski joked to a packed house. “But after 16 years, I’m convinced: it really does get harder every time.” These were the opening words of Gurski’s keynote address at APS London 2025, in which he delivered a candid and data-rich account of how he and his team built one of the world’s most widely used health apps. He unpacked the thinking behind Flo’s long-term growt…Apps · London Read Article

Business of Apps joins MAU Vegas 2025 as official media partner

The lights are flashing, the slots are spinning, and the mobile growth world is packing its bags — because MAU Vegas 2025 is just around the corner. Taking place May 20–22 at the iconic MGM Grand, this year’s edition promises three days of world-class content, high-stakes networking, and tactical insight across every corner of the app economy. And yes — we’re pleased to announce that Business of Apps is an official media partner of MAU Vegas 202…Las Vegas, Nevada · Las Vegas Read Article

APS London 2025 sets the stage for the future of app growth

APS London 2025 has officially wrapped — and let’s just say, it was amazing. Held on 24th April at The Brewery, the summit gathered over 900 app marketers, product pros, growth wizards, and mobile mavericks for a day that was equal parts learning, networking, and industry magic. This year’s edition broke records with 908 total registrations — and what a crowd it was. 74% represented apps or brands, with nearly half clocking over 1 million MAU, a…London, England · London Read Article

Quantum Metric reveals what's really behind mobile abandonment

Quantum Metric has released its latest industry report, The Mobile Benchmarks Report, offering a data-driven look into the current state of mobile customer experience. The report sheds light on a critical insight: when it comes to mobile, even the smallest delay can drive users away. In a digital environment where expectations are higher than ever, the report highlights the growing need for brands to establish clear benchmarks for mobile perform…Read Article

Last chance to join us at APS London

The countdown is on for App Promotion Summit London, taking place at The Brewery on April 24th, 2025. This is your last chance to register — if you haven’t done so already — and attend the biggest app industry event of the year. We’re also excited to announce that the official APS London Networking App is now live. Whether you’re attending to learn, connect, or grow your app business (or all three!), this powerful platform is your go-to companio…London, England · London Read Article

Liftoff takes off with new series celebrating game-changing women in mobile

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce. There’s also a significant disparity in senior roles, with r…Innovation Read Article

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