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Top Business of Apps News

Top apps and brands are turning to browsers for new users
Apps

Top apps and brands are turning to browsers for new users

Not long ago, reaching audiences online was relatively simple: create an ad, place it, and watch it work. But today’s digital landscape tells a different story. As the environment grows more cluttered and complex, with rising costs and shifting user behavior, what once worked is no longer enough. Browsers present an alternate channel for brands to reach incremental users at scale, right from their start page. VEVE has put together this guide to …Read Article
Zenni Optical Appoints Yodel Mobile to Lead Full-Funnel Mobile Growth Strategy - Journal of Cyber Policy
California, United States · California

Zenni Optical Appoints Yodel Mobile to Lead Full-Funnel Mobile Growth Strategy - Journal of Cyber Policy

Open the article to view the coverage from Journal of Cyber PolicySee the Story
PWA technology emerges as a stable alternative amid Android distribution challenges
Android

PWA technology emerges as a stable alternative amid Android distribution challenges

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional channels such as app stores and APK downloads. According to recent data from ROIBest, an infrastructure provider specializing in Android PWA deployment, developers are now re-evaluating their distribution strategies in light of unpredictable review polici…Read Article

Apple revamps EU App Store terms to avert more fines

47% Center coverage: 46 sources
Apple · BrusselsSee the Story

The power of ChatGPT comes to ASO with APPlyzer Chat

ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1. Designed to simplify and supercharge ASO, this innovative tool delivers real-time, expert-level insights in seconds. No dashboards, no endless charts. Just ask and get razor-sharp answers instantly. Built on a foundation of ConsultMyApp’s industry leading ASO expertise, GPT-4o Turbo image anal…ChatGPTRead Article

App Promotion Summit NYC speaker line-up goes live

App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product leaders from some of the world’s fastest-growing app brands. The summit will showcase expertise across four content tracks through talks, panels, workshops, interviews, and roundtable discussions. The speaker line-up includes: Yves Benchimol, CEO & Co-Founder of WeWard, will represent the walk-to-e…New York State · New YorkRead Article

Payment failures kill growth as 94% of apps face infrastructure crisis within 12 months

While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight. Primer’s comprehensive study of 150 high-growth companies found that 29% have experienced accoun…Apps · United KingdomRead Article

How to capture millions in newly unlocked revenue

The tectonic plates of mobile are shifting beneath our feet, and the app store duopoly is finally cracking. Epic’s legal victories against Apple, combined with the EU’s Digital Markets Act, have forced open alternative payment channels and app stores, creating the biggest shift in mobile monetization since the iPhone launched. Major players like Amazon and Spotify are already sidestepping Apple’s 15-30% commission, while Epic Games has launched …Read Article

AI is undermining traditional growth models

Speaking at App Promotion Summit London 2025, Anton Volovyk reveals how his company went from viral success to spectacular failure — and back again. The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequence…Artificial Intelligence · LondonRead Article

web2wave and Primer partner to bulletproof mobile app payment revenue

web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system t…AppsRead Article

Inside the big ideas from MAU Vegas 2025

From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth in 202…Las Vegas, Nevada · Las VegasRead Article

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