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Mercedes Cebrián, Writer: “Now Shopping Looks Almost Embarrassing”

Summary by El Pais
“I think we are facing the final straight end of the habit of shopping as we have known it so far,” writes Mercedes Cebrián (Madrid, 53 years old) in the first chapter of Estimada clientela. A celebration of the art of shopping (Siruela), an essay that combines history, personal experiences and reflections on the shops and rituals around them. He says that in August 2020 he had “an epiphany” in a Benetton store in central Rome. There, in front o…

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“I think we are facing the final straight end of the habit of shopping as we have known it so far,” writes Mercedes Cebrián (Madrid, 53 years old) in the first chapter of Estimada clientela. A celebration of the art of shopping (Siruela), an essay that combines history, personal experiences and reflections on the shops and rituals around them. He says that in August 2020 he had “an epiphany” in a Benetton store in central Rome. There, in front o…

·Spain
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El Pais broke the news in Spain on Monday, June 9, 2025.
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