Memorial Day beer sales fizzled, and one big brand was hit especially hard, Goldman Sachs says

Memorial Day beer sales fizzled, and one big brand was hit especially hard, Goldman Sachs says

Inflation, tariffs, and a shift to sobriety are contributing to a decline in beer sales in the US.Alex Caparros/Getty Images for HeinekenHeineken saw weak Memorial Day sales amid larger drops in US beer consumption, Goldman Sachs found.Goldman said distributors cited inflation, tariffs, and more sobriety as reasons for the dips.Millennials and Gen Zers are leading a trend toward less alcohol consumption.Americans bought less beer for Memorial Da…