US EditionMeet Santos Bravos: HYBE Latin America’s Search for the Next Latin Pop Superstars
MEXICO, JUL 9 – HYBE Latin America applies its proven K-pop development system to train 16 finalists for the new Latin pop boy band Santos Bravos, with five members to be selected.
- HYBE Latin America announced Santos Bravos on July 9, a new Latin pop project where five finalists will form an all-male group.
- The project stems from HYBE’s goal to apply its K-pop artist development system to the Latin market and guide young Latin artists through artistic transformation.
- Starting in August, sixteen finalists from Latin America and the U.S. will compete in a boot camp led by international mentors, with their journey captured in a reality series.
- Bang Si-Hyuk stated Santos Bravos embodies "authenticity, emotion, and connection" while Latin acts sold 18 percent of worldwide concert tickets in 2024, showing the genre's growth.
- Santos Bravos aims to showcase new Latin talent globally and reflects expanding fandom and streaming trends, suggesting HYBE’s strategy may reshape Latin pop’s global presence.
12 Articles
12 Articles
Hybe Latin America Sets ‘Santos Bravos’ As Title Of Reality Series & Music Group: Meet The All-Male Cast Of Hopefuls
Hybe Latin America has set Santos Bravos as the title of their new music project and the name of the all-male music group that emerges from the reality series.
HYBE is one of the most important companies of the K-Pop and in its roster includes talents like BTS, Tomorrow X Together, Le Sserafim, Twiste, Enhypen, among others that are successful in the world. As part of its global expansion, the company has come to our continent to discover new talents and that is why HYBE Latin America has been born. In recent weeks, we have presented some projects, such as the Pass to Fame program (which is currently b…
It seems that the local talent in the Mexican regional genre already has a great seedbed in Mexico: Saltillo. Antonio Casas is another of the Coahuil musicians who were signed to be part of the musical competition led by Ana Bárbara, Adriel Favela and Horacio Palencia for Telemundo and the company HYBE.In a talk with VMAS, the young drummer talked about the experience of being on the stage of the competition, as well as day to day to achieve the…
The battle to become the next global phenomenon of Latin pop has already begun! HYBE Latin America has just introduced the 16 finalists who will compete for ... The entry HYBE launches Santos Bravos, its new Latin pop band and these are the 16 finalists who will compete for a place in it aparece primero en LJA Aguascalientes.
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