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McDonald’s responds to calls for boycott: ‘Misleading claims’

  • McDonald's faces a weeklong boycott from June 24 to June 30 led by The People's Union USA over its rollback of diversity, equity, and inclusion policies and other corporate practices.
  • The boycott follows McDonald's January 2025 announcement to retire certain diversity goals amid a shifting legal landscape after President Trump's executive orders dismantled federal DEI mandates.
  • The protest includes claims of discrimination from a 2023 lawsuit by over 40 Black former franchisees and broader complaints on worker pay, tax avoidance, and price gouging.
  • CEO Chris Kempczinski emphasized McDonald's core value of inclusion and pledged to accept no less than real progress, while the company called the boycott claims misleading and invited honest dialogue.
  • The boycott and legal challenges highlight growing public and internal pressures as McDonald's contends with shrinking customer traffic and criticism for reversing previous commitments on equity initiatives.
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Who is boycotting McDonald’s? What are the group’s aims? And how has the company responded?

After targeting companies like Amazon and Walmart earlier this year, an activism group has announced that it will boycott McDonald’s this week.

·Chicago, United States
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The Hill broke the news in Washington, United States on Tuesday, June 24, 2025.
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