US EditionMary J. Blige Talks Burger King ad Backlash. 'I Was Deeply Affected'
Blige said the ad was released unfinished and that fans were right to call out the stereotype-laden commercial, which Burger King later pulled and apologized for.
- On Monday, Grammy-winning singer Mary J. Blige discussed the 2012 Burger King commercial backlash on Scott Evans' 'House Guest' series, stating the controversy involving claims of racial stereotypes 'deeply affected' her.
- Burger King posted a preview of the advertisement in 2012 featuring Blige singing ingredients to her song 'Don't Mind', though critics argued the ad was tone-deaf and perpetuated racial stereotypes.
- Citing poor management, Blige explained that 'everyone dropped the ball' and emphasized, 'I would never allow an unfinished spot like the one you saw go out,' protecting her artistic standards.
- The 55-year singer said, 'I was getting clobbered,' by the backlash, adding that the experience isolated her because 'it showed me how fickle the game is.'
- Following an apology from Burger King, Blige maintains the incident remains a painful memory, stating it 'was not a laughing matter' and continues to affect her years later.
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Black America Web
Mary J. Blige Revisits Burger King Ad Backlash That “Deeply Affected” Her
Source: Kristina Bumphrey / Getty It’s been more than 10 years since Mary J. Blige sang about chicken snack wraps for Burger King, and now she’s opening up about what was supposed to have been a playful moment and how it turned into a social media crucifixion. “I agreed to be part of a fun and creative campaign that was supposed to feature a dream sequence,” Blige said during a recent episode of Scott Evans’ podcast, Guest House, around the 52-m…
The Independent
The Independent (US)Mary J Blige blasts controversial 2012 Burger King ad
Singer says the ordeal ‘showed me who my friends were’
'My Fans Did Not Think That S—t Was Funny' — Mary J. Blige Says Burger King Did Her Dirty: 18 Reactions!
Source: Jamie McCarthy / Getty It’s been more than 10 years since Mary J. Blige sang about chicken snack wraps for Burger King, and now she’s opening up about what was supposed to have been a playful moment and how it turned into a social media crucifixion. “I agreed to be part of a fun and creative campaign that was supposed to feature a dream sequence,” Blige said during a recent episode of Scott Evans’ podcast, Guest House, around the 52-minu…
Mary J Blige blasts controversial 2012 Burger King ad – UK Times
Get the latest entertainment news, reviews and star-studded interviews with our Independent Culture email Get the latest entertainment news with our free Culture newsletter Get the latest entertainment news with our free Culture newsletter Mary J. Blige has reflected on her controversial Burger King commercial, stating the backlash toward it “deeply affected” her. The 55-year-old singer was a part of a 2012 advertisement for the fast food chain …
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