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Mars says M&M’s, Starbursts without synthetic dyes coming in 2026

Mars Wrigley will replace artificial dyes with natural colors in M&M’s and Skittles by 2026, responding to health concerns and state restrictions, with one in five U.S. foods affected.

  • On July 24, Mars Wrigley North America announced natural dye options for four products starting next year in the U.S.
  • Amid growing regulatory pressure, Mars Wrigley yielded to initiatives by Robert F. Kennedy Jr. and state bans in California and West Virginia, prior to the announcement.
  • Commissioner Martin Makary explained, 'FDA staff have been moving quickly to expedite the publication of these decisions, underscoring our serious intent to transition away from petroleum-based dyes in the food supply and provide new colors from natural sources.'
  • The move positions Mars Wrigley North America, with an FDA spokesperson calling it `a win for parents, consumers and public health` after a Texas attorney general investigation.
  • Limited natural dye supply and uncertainty over price and shelf life have slowed many candy companies' transitions, prompting Mars Wrigley North America to share further timelines once scalable solutions are identified.
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Bloomberg broke the news in United States on Wednesday, August 13, 2025.
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