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Mars, Amazon & Novartis CMOs Share Bold Lessons in Creative Leadership

Summary by Roastbrief US
In a standout session at Cannes Lions 2025, three top CMOs took center stage to reflect on creativity, innovation, and culture in today’s marketing landscape. Gülen Sayin (Mars), Claudine Cheever (Amazon), and Gail Horwood (Novartis) delivered a high-energy, candid conversation about what it means to lead in an era defined by disruption, data, and AI. 1. Creativity Is Everyone’s Job Now All three CMOs emphasized that creativity is no longer the …
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Roastbrief US broke the news in on Friday, June 27, 2025.
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