Mars, Amazon & Novartis CMOs Share Bold Lessons in Creative Leadership
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Mars, Amazon & Novartis CMOs Share Bold Lessons in Creative Leadership
In a standout session at Cannes Lions 2025, three top CMOs took center stage to reflect on creativity, innovation, and culture in today’s marketing landscape. Gülen Sayin (Mars), Claudine Cheever (Amazon), and Gail Horwood (Novartis) delivered a high-energy, candid conversation about what it means to lead in an era defined by disruption, data, and AI. 1. Creativity Is Everyone’s Job Now All three CMOs emphasized that creativity is no longer the …
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