Logan Paul and KSI's Prime Drink Sales Plummet as the Hype Fades

Logan Paul and KSI's Prime drink sales plummet as the hype fades

YouTube creator Logan Paul is one of the cofounders of Prime Hydration.Ben Roberts Photo/Getty ImagesRevenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year.The hype around the once buzzy drink has moderated, the brand said.The company has also faced multiple lawsuits from vendor partners.The hype for energy drink-maker Prime Hydration is drying up.When YouTubers Logan Paul and KSI launched the Prime brand …

Logan Paul and KSI's energy drink firm sees profits slump after 'hype'

New accounts for Prime Hydration's UK arm show the firm's turnover was slashed by more than 70 per cent in its latest financial year after its 'consumer interest moderated'

Prime: Logan Paul and KSI's energy drink runs out of juice

Prime, the energy drink brand backed by Logan Paul and KSI, suffered a dramatic fall in its UK sales in 2024, it has been revealed. New accounts for Prime Hydration’s UK arm show the firm’s turnover was slashed by more than 70 per cent from £112.2m to £32.8m in its latest financial year. New accounts filed with Companies House have also revealed its pre-tax profit was cut from £4.3m to £940,458. The results also show that Prime Hydration’s UK ar…