US EditionLet’s Make Sales Relevant Again: it’s time for innovation, by Sharon-Drew Morgen - Sharon-Drew
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Let’s Make Sales Relevant Again: it’s time for innovation, by Sharon-Drew Morgen - Sharon-Drew
When Dale Carnegie published How to Win Friends and Influence People in 1937 he laid the foundation for sales thinking that continues today: find folks with a need, get into a relationship, and tell them about the features, functions, and benefits of your solution in a way that induces them to buy it. But it’s no longer relevant. The industry faces a less-then 5% close rate, a 55% turnover of sales professionals, and 75% of people prefer not to …
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