US EditionLet Us Not Let Ourselves Be Polluted by the Era of Post-Truth. By Frédéric Fougerat
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TribunesRespecting the meaning of words is not controversial To illustrate this subject, I propose to start with a concrete example. I am regularly approached for organising events or debates on the employer brand. Why? Because I am probably one of the first communicators to have publicly stated that "the employer brand does not exist". This was not for me a question of courage, as some say, but only honesty and intellectual rigour. This stateme…
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