US EditionLessons From the Ice Bucket Challenge Revival
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Lessons From the Ice Bucket Challenge Revival
The viral phenomenon is back, and throws some cold water on assumptions associations make about engagement. A few weeks back, my 14-year-old son walked past me as I sat on the living-room couch and informed me that he was headed to the backyard to pour a bucket of ice water on his head. “Okey-doke,” I said, as dads will. He was still a toddler when dousing yourself in ice water was a subject of such casual conversation. The ALS Association creat…
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