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Klarna’s BNPL Debit Card Goes Head-to-Head With Banks

  • Swedish fintech Klarna announced a pilot launch of its own Visa debit card with some U.S. Customers on Tuesday, 2025.
  • Klarna pursues this move to diversify beyond buy now, pay later services and shift its image toward a broader banking role ahead of a planned IPO.
  • The Klarna Card offers FDIC-insured accounts via a partnership with Utah-based WebBank and users can toggle between debit and interest-free BNPL payment options.
  • Klarna CEO Sebastian Siemiatkowski expressed the company's goal for U.S. Customers to recognize them not just for their buy now, pay later service, but also for offering a digital wallet experience similar to PayPal’s.
  • The pilot precedes wider U.S. And European card rollouts later in 2025 as Klarna competes with banks and fintechs in a highly competitive market.
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PressNewsAgency broke the news in on Tuesday, June 3, 2025.
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