Klarna’s BNPL Debit Card Goes Head-to-Head With Banks
- Swedish fintech Klarna announced a pilot launch of its own Visa debit card with some U.S. Customers on Tuesday, 2025.
- Klarna pursues this move to diversify beyond buy now, pay later services and shift its image toward a broader banking role ahead of a planned IPO.
- The Klarna Card offers FDIC-insured accounts via a partnership with Utah-based WebBank and users can toggle between debit and interest-free BNPL payment options.
- Klarna CEO Sebastian Siemiatkowski expressed the company's goal for U.S. Customers to recognize them not just for their buy now, pay later service, but also for offering a digital wallet experience similar to PayPal’s.
- The pilot precedes wider U.S. And European card rollouts later in 2025 as Klarna competes with banks and fintechs in a highly competitive market.
11 Articles
11 Articles
Klarna’s BNPL Debit Card Goes Head-to-Head With Banks
A debit card that lets you take out a line of credit … isn’t that just a credit card? Not in 2025, apparently. Swedish fintech Klarna is piloting its own Visa debit card in the United States, the company announced Tuesday. Unremarkably, it will allow consumers to pay for purchases with their own funds, just like any other debit card. But they’ll also have the option of choosing a short-term buy now, pay later (BNPL) loan to be paid back in small…
Visa Partners with Klarna to Launch the Klarna Card, Combining Debit Flexibility and Pay Later Options
Visa Partners with Klarna to Launch the Klarna Card, Combining Debit Flexibility and Pay Later Options (IN BRIEF) Visa has teamed up with Klarna to launch the Klarna Card, a flexible debit product that allows consumers to pay immediately or later at over 150 million Visa-accepting merchants worldwide. The card features Visa’s Flexible Credential, offering users the ability to switch between debit and flexible payment options. Currently in a tria…
Klarna Launches U.S. Debit Card Pilot To Challenge Traditional Banks - FinanceFeeds
Swedish fintech firm Klarna has begun a pilot launch of its first debit card in the United States, aiming to compete more directly with traditional banks as it expands beyond its buy now, pay later (BNPL) roots. The card, built in partnership with Visa and issued through Utah-based WebBank, gives users the option to either pay for purchases immediately or spread payments over time with Klarna’s interest-free installment plans. It will work for b…
Klarna Launches Visa Debit Card as BNPL Model Stumbles, Aims for Broader Banking Role Ahead of IPO
Klarna, the Swedish fintech giant once seen as the face of the booming “buy now, pay later” (BNPL) trend, has taken a major step to rebrand itself as a more robust financial services company. The firm is now piloting its own Visa debit card in the United States, dubbed the Klarna Card, as it moves […] The post Klarna Launches Visa Debit Card as BNPL Model Stumbles, Aims for Broader Banking Role Ahead of IPO appeared first on Tekedia.
Klarna and Visa Launch Pilot of New Debit Card with Increased Flexibility at Money20/20 Europe
Klarna, the AI-powered payments and commerce network, unveiled the pilot launch of Klarna Card: a new debit product combined with built-in flexible payment options, powered by Visa Flexible Credential. Unlike traditional credit cards that can see consumers incur additional debt and interest charges, the Klarna Card will allow consumers to pay immediately or choose interest-free options to pay over time – online or in-store – at more than 150 mil…
Coverage Details
Bias Distribution
- 100% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage