US EditionJack Daniel’s partners with Drummond Central for UK on-trade activations - Marketing Beat
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Jack Daniel’s partners with Drummond Central for UK on-trade activations - Marketing Beat
US whiskey brand Jack Daniel’s has appointed Drummond Central to support the brand’s on-trade activity across the year. The Newcastle-based independent agency will develop the new on-trade activations for the brand, having secured the account by “showcasing a broad range of fresh, disruptive ideas to re-energise Jack Daniel’s in the on-trade space”, said the firm. The aim is to reignite consumer interest in the heritage brand. Dan Appleby, Drumm…
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