IPL 18 Attracts 105+ Advertisers and 190+ Brands Despite Flat ad Volume Growth: TAM

IPL 18 attracts 105+ advertisers and 190+ brands despite flat ad volume growth: TAM

New Delhi: The Indian Premier League (IPL) 18 continued to attract advertiser interest, with the first 70 matches (from March 22 to May 27, 2025) recording a modest 0.4% increase in TV ad volumes compared to IPL 17. TAM Sports’ latest report highlights key trends—ranging from ad volume growth to changes in the number of categories, advertisers, and brands. The small rise indicates that while advertiser interest in IPL remains strong, growth is b…

IPL 18 sees 27% rise in advertisers, 141 new brands join line-up: TAM report

The 18th edition of the Indian Premier League (IPL) has seen significant changes in television advertising trends, according to TAM Sports' latest report analysing the first 70 matches of the season. The findings reflect shifts in advertiser behaviour, category prominence and brand visibility compared to the corresponding stage of IPL 17. The analysis, focused solely on live match broadcasts and excluding pre-, mid- and post-match segments, cove…