US EditionIAB Europe Launches First Retail Media Certification Program
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IAB Europe has taken a decisive step towards the professionalisation and standardization of Retail Media in Europe. After a pilot phase developed in recent months, the entity has announced the official launch of its Retail Media Certification Programme, a pioneering initiative that seeks to establish a common and verifiable framework for measurement, traceability and good [...] The post IAB Europe launches the first Retail Media Certification Pr…
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