Hype barometer: Are retail media hopes an ‘unattainable mirage’ or shopping’s savior?

Cannes and Commerce: OMD’s Irving Sees Retail Media Collapsing the Funnel – Beet.TV

An inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating new opportunities at the intersection of media exposure and transaction points, providing advertisers with real-time feedback loops that enhance performance throughout the consumer journey. “It…

Hype barometer: Are retail media hopes an ‘unattainable mirage’ or shopping’s savior?

For our Retail Media for Drummies guide, we ask top marketers whether the retail media revolution is really able to carry the weight of adland’s expectations.