Sunscreen Duel: HUL, Honasa Drag Each Other To Courts Over Ad Campaigns

India Focus: Lotte’s One India plan, HUL financial results, vegan logo rules and more

Lotte’s One India plan, HUL financial results, vegan logo rules and more feature in this edition of India Focus.

Lakmé vs. Mamaearth: Delhi HC Allows Lakmé's Sun Superiority Campaign to Continue with Modifications

In a high-profile clash between two leading skincare brands, Hindustan Unilever Limited's (HUL) Lakmé and Honasa Consumer Ltd’s Mamaearth have found themselves in the spotlight over a controversial sunscreen campaign. At the heart of the dispute lies Lakmé’s "SPF Lie Detector Test" campaign, which raised questions around the veracity of SPF 50 claims made by certain online-only brands — a move that Mamaearth saw as a direct attack on its product…

HUL to withdraw Lakmé ad, change product colour amid legal dispute with Derma Co

Hindustan Unilever Limited (HUL), the parent company of Lakmé, informed the Delhi High Court on Thursday that it will withdraw and revise its advertisements after allegations that they disparage Honasa Consumer Limited’s brand, The Derma Co. According to reports, the company told Justice Amit Bansal that it will remove online posts within 24 hours and withdraw hoardings within 48 hours. HUL also stated that it will change the colour of the produ…

Hindustan Unilever Faces Legal Action from Mamaearth Parent Over Lakme Advertisement

Mamaearth's parent business, Honasa Consumer Ltd., a skincare brand, has filed a lawsuit against Hindustan Unilever Ltd. (HUL), a major player in the FMCG industry, alleging that a Lakme advertisement is deceptive and derogatory. A recent Lakme campaign called "SPF Lie Detector Test" unfairly criticises rival goods, including one that closely resembles a sunscreen from The Derma Co, another Honasa brand, according to a case filed before the Delh…

HUL, Honasa Consumer approach High Courts over sunscreen ad campaign row - India Retailing

Honasa Consumer has alleged that Lakme’s new sunscreen campaign unfairly targets rivals, including a Derma Co product, while HUL has filed a separate lawsuit against Honasa in the Bombay High Court New Delhi: Honasa Consumer, the owner of the FMCG brand Mamaearth, and Hindustan Unilever Ltd have filed lawsuits against each other in their ongoing dispute over claims related to sunscreen product advertisements. Earlier, Honasa Consumer Ltd. (HCL) …

HUL, Honasa Consumer approach High Courts over sunscreen ad war

New Delhi: Honasa Consumer, the owner of the FMCG brand Mamaearth, and Hindustan Unilever Ltd have filed lawsuits against each other in their ongoing dispute over claims related to sunscreen product advertisements. Earlier, Honasa Consumer Ltd (HCL) moved the Delhi High Court, contending the claims made by Hindustan Unilever Ltd (HUL) as disparaging and misleading. The matter was heard by the Delhi High Court, which issued notice to HUL and post…