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‘The Unlucky Charm’: Heineken® and Self-Confessed Jinx Go to Extreme Lengths to Protect the Result at 2025 UEFA Champions League Final

Summary by Roastbrief US
Munich, – 45% of football fans* admit they’ve stopped watching a match to  avoid jinxing the result. In response, for this year’s UEFA Champions League Final on  31st May in Munich, Heineken in collaboration with creative agency LePub, returns  with another tale of football devotion as part of its “Cheers to the Superstitious Fans”  platform.   Heineken® launched a global social media campaign inviting fans to share their most  unusual and heart…
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HapaKenya broke the news in on Wednesday, June 4, 2025.
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