Why Nonalcoholic Beer Is on Track to Become the World's Second-Largest Beer Category

Why nonalcoholic beer is on track to become the world's second-largest beer category

Beverage industry analysis firm IWSR found nonalcoholic beer volume jumped 9% in 2024 and is on track to become the No. 2 beer category by volume.

Guinness 0.0 hits milestone as more outlets opt for alcohol-free option

Guinness 0.0 non-alcoholic stout is now available in 4,000 outlets across the country, in a fresh milestone for the rapidly growing sub-brand.

Booze-free Guinness is pouring out of James' Gate as sales rocket

They say Guinness is good for you... but the booze-free alternative is proving particularly beneficial for the brewers at St James’s Gate. Around one in eight pints pouring out of the giant brewery will soon be Guinness 0.0. The alcohol-free stout was introduced to Irish pubs on draught less than four years ago, but it has already seen a “significant” sales growth of 161% between June 2022 and March of this year. Guinness owner Diageo Ireland’s …