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Govt cracks down on dark patterns, gives e-commerce firms 3-month audit deadline

  • On Saturday, June 7, 2025, the Central Consumer Protection Authority instructed all online marketplaces to complete a thorough review within the next three months to identify and remove deceptive design techniques commonly known as dark patterns.
  • This directive follows the government's 2023 notification of guidelines aimed at preventing dark patterns, which are manipulative design tactics misleading consumers into unintended actions.
  • The Department of Consumer Affairs formed a Joint Working Group including ministries, regulators, law universities, and consumer organizations to monitor compliance and promote public awareness.
  • The guidelines list 13 deceptive practices such as false urgency, subscription traps, basket sneaking, and drip pricing, and the CCPA has already issued notices to platforms violating these rules.
  • The move aims to build consumer trust, ensure ethical digital commerce, and reinforce a transparent, fair online marketplace in India's rapidly expanding e-commerce sector.
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Live Mint broke the news in New Delhi, India on Saturday, June 7, 2025.
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