Google appeals Indian ruling over its ads platform, citing consumer harm
Google says the ruling would limit online consumer choice and give trademark owners a monopoly over advertising space, according to its 4,761-page appeal.
- On July 9, Google challenged a Delhi High Court ruling that found the company infringed on trademark rights by allowing rivals to use brand names as advertising keywords, confirming it is appealing the decision.
- Justice Mini Pushkarna ruled in May that Google facilitated trademark infringement after bathroom fittings maker Hindware accused rivals of bidding on its brand name to appear in search results.
- The Delhi High Court ordered Google to pay $31,600 in damages, though the company argues keywords act only as backend triggers, maintaining it is simply "making advertising space available."
- Google's 4,761-page challenge warns the ruling makes India a "sole outlier" with "serious consequences for the digital advertising industry," arguing it grants trademark owners a "monopoly over advertising space to the detriment of consumers."
- Google generated $4.1 billion in advertising revenue in India during 2025, and faces broader antitrust scrutiny, AI training challenges, and strict content takedown regulations that began applying from February.
20 Articles
20 Articles
Google challenges Delhi HC ruling on keyword bidding
Google has challenged a Delhi High Court single-judge bench ruling that held it liable for trademark infringement by allowing competitors to bid on and use the 'Hindware' trademark as keywords in its Google Ads programme. Google argues that keyword bidding promotes competition and is a globally accepted norm, citing previous rulings that allowed the practice. The tech giant contends that the Trade Marks Act does not distinguish between coined an…
Google challenges Hindware trademark ruling, here's what the case is about
New Delhi: Google has challenged a Delhi High Court ruling that held the company liable for trademark infringement for allowing advertisers to bid on Hindware's registered trademark as a keyword on its Google Ads platform. According to media reports, the appeal, which is likely to be heard by a division bench of Justices V. Kameswar Rao and Manmeet Pritam Singh Arora, challenges the May 22 judgment of Justice Mini Pushkarna. The case is expecte…
Google appeals Indian ruling over its ads platform, citing consumer harm
Google has challenged an Indian court ruling that it infringed on a company's trademark rights by allowing rivals to use its name as an advertising keyword, arguing the decision will hurt consumers, documents reviewed by Reuters show.
Google Appeals Delhi HC Verdict In Hindware Trademark Case
More than a month after the Delhi High Court (HC) imposed a fine on Google for violating the trademark of sanitaryware major Hindware, the big tech giant has now moved to challenge the ruling. According to Delhi HC’s cause list, a division bench of Justice V Kameswar Rao and Justice Manmeet Pritam Singh Arora will now hear the appeal on July 10. Confirming the development, a Google spokesperson said, “We are appealing the Delhi High Court’s ord…
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