US EditionStudy: Global Streaming Subscription Revenue Surpasses $150 Billion
Subscription revenue tripled since 2020 due to price hikes and ad-supported tiers, with advertising making up $20 billion of the $177 billion total revenue in 2025, Ampere Analysis reports.
- Global streaming subscription revenue reached $157.1 billion in 2025, growing 14% and marking a major industry milestone, according to research from Ampere Analysis.
- This growth stems from a strategic shift as platforms prioritize extracting value from existing audiences through price optimization and ad-supported tier expansion rather than pure subscriber growth.
- Advertising tiers now account for 28% of total revenue, surging from less than 5% in 2020, while the U.S. market drives 50% of global subscription revenue.
- Netflix implemented across-the-board price increases last week, with premium tiers now costing $27 monthly as the company cited reinvestment in quality entertainment.
- Ampere Analysis forecasts subscription revenue will grow another 29% over the next five years, potentially reaching over $200 billion worldwide by 2030.
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Greater Milwaukee TodayGlobal streaming revenue surged to $160 billion in 2025. Here’s why
Global streaming revenue surged to $150 billion last year, driven largely by an increase in prices by Netflix and other streamers, according to a new report. In 2025, global streaming subscription revenue grew by 14%, reaching a total of over $157 billion, the report from Ampere Analysis found. In the last five years, revenue has tripled from the $50 billion seen in 2020. Streamers continue to ...
Ampere: Global streaming revenue surpasses $157 billion in 2025
(Graphic by The Desk) Global streaming subscription revenue surpassed $150 billion for the first time in 2025, an indication that the direct-to-consumer video market has more than matured at this point, according to a report released Monday by Ampere Analysis. The intelligence firm said total global subscription revenue reached $157.1 billion last year, or 14 percent on a year-over basis. Total revenue tripled in five years from roughly $50 bill…
Global streaming revenue surged to $160 billion in 2025. Here's why.
Streaming services keep raising prices. More consumers are electing ad-supported tiers. And global streaming revenue is expected to hit over $200 billion by 2020, according to new data from Ampere Analysis.
Global Streaming Subscription Revenue Heading To $200 Billion By 2030
Global streaming subscription revenue surpassed $150 billion for the first time in 2025, with the number on track to hit $200 billion by 2030, according to new research from Ampere Analysis citing price increases and the rollout of ad-supported tiers. The London-based research firm said global OTC revenue rose 14% last year to $157.1 billion. […]
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