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Global Luxury Brands Lose Steam in China, But Homegrown Labels Are on the Rise

Summary by iChongqing
Chongqing - When Canada-based fashion photographer Xudafu Li returned to his hometown of Chongqing this month, his first purchase wasn't from Paris or Milan, but from Chinese designer brand Songmont. "My partner in Canada, who works in fashion, strongly recommended it," Li said on November 6. Xudafu Li with his Songmont bag. (Photo/Xudafu Li) "Before receiving the bag, I was already impressed by its design. When it arrived, the quality exceeded…
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iChongqing broke the news in on Wednesday, November 12, 2025.
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