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Did You Make Fake Videos of Gautam Gambhir? India Head Coach Moves Delhi HC Seeking Damages, Removal of Content

Gautam Gambhir seeks Rs. 2.5 crore in damages and permanent injunctions against 16 defendants over AI deepfake videos and unauthorized merchandise misuse.

  • This week, Gautam Gambhir, India men's team head coach and former World Cup winner, filed a civil suit in the Delhi High Court's Commercial Division seeking urgent protection of his personality rights against misuse via deepfakes and unauthorised merchandise.
  • Since late 2025, AI face‑swapping and voice‑cloning tools have produced fabricated videos manipulating Gambhir's identity, including a fake resignation announcement with over 29 lakh views and a doctored clip about senior cricketers crossing 17 lakh views.
  • He has named 16 defendants, including Amazon, Flipkart, Meta, X, and Google, targeting unauthorised merchandise listings bearing Gambhir's name and likeness.
  • Gautam Gambhir seeks immediate takedowns and a permanent injunction, claiming Rs. 2.5 crore damages under the Copyright Act, 1957, Trademarks Act, 1999, and Commercial Courts Act, 2015.
  • Gambhir called the matter one of law, dignity and protection in the AI era, highlighting alleged misinformation and financial exploitation and citing earlier Delhi High Court rulings recognising personality rights.
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Gautam Gambhir has moved to the Delhi High Court for alleged misuse of his identity. He has filed a civil suit in the commercial division of the court demanding strict action against selling AI deepfakes, fake videos and merchandise without permission.

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The Hindu broke the news in India on Thursday, March 19, 2026.
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