US EditionFrom Warehouse to Consumer: When Logistics Is Tested
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By José Arellano* Every year, mass sales events focused on electronic commerce such as Hot Sale generate a visible phenomenon: millions of consumers navigate eagerly to find products between apps and websites, looking for the best discount. However, behind a click and a cart full of offers, there is a wide silent but fundamental operation that is rarely given credit in a commercial operation: logistics. When we talk about logistics we are not on…
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