US EditionFrom ‘Squid Game’ to ‘Frankenstein,’ Netflix Takes Brand Promotion to a New Level at Tudum
- On Saturday, April 20, 2025, more than 9,500 fans gathered both in person at the Kia Forum in Inglewood and online to celebrate Netflix’s Tudum live event, which highlighted upcoming series and films.
- Netflix created Tudum to engage its diverse global audience and maintain streaming enthusiasm by celebrating popular shows like Squid Game, Wednesday, and Stranger Things.
- The event featured premiere trailers including Squid Game season three dropping June 27, Stranger Things season five releasing in volumes starting November 26, and Guillermo del Toro's Frankenstein due in November.
- Marian Lee, Netflix's Chief Marketing Officer, explained that the event is designed to honor fans and expressed confidence that no other studio could replicate the success Netflix achieved in hosting it, emphasizing the wide-reaching appeal of the platform's content.
- Tudum's success reflects Netflix's strategy of combining live events with streaming, fostering fan loyalty amid industry challenges and supporting expansive programming for varied audiences.
23 Articles
23 Articles
Netflix Shares First Clip of Lady Gaga’s Spooky Tudum Performance
Netflix has released the first official video of Lady Gaga’s spine-tingling Tudum 2025 performance — and it’s as theatrical as fans would expect from the 14-time Grammy winner. The newly released clip, filmed at the Kia Forum in Los Angeles on Saturday (May 31), captures a snippet of Gaga’s eight-minute Wednesday-themed set, which saw her end the set in an upright coffin emblazoned with the words “Here Lies the Monster Queen.” Backed by Adda…
The Columbian
From ‘Squid Game’ to ‘Frankenstein,’ Netflix takes brand promotion to a new level at Tudum
LOS ANGELES — Vanessa Agabo-Davalos has spent hours watching the dystopian drama “Squid Game” on Netflix. But nothing could prepare the 21-year-old college student for seeing one of the show’s actors walk the red carpet a few feet in front of her. Read more...
Netflix unveiled the release dates of the new seasons of Wednesday and Stranger Things, as well as the first trailer of the new Frankenstein.
The 5 biggest takeaways from Netflix's Tudum fan event
Jenna Ortega and Lady Gaga at Netflix's "Tudum."Kevin Mazur/Getty Images for NetflixNetflix gave subscribers a first look at some highly anticipated projects at its "Tudum" event.It premiered footage from projects including "Stranger Things" season five and "Frankenstein."Lady Gaga performed to promote "Wednesday" season two.Netflix used its annual "Tudum" fan event to unveil footage from some of its most anticipated projects, with Lady Gaga per…
BIGBANG's T.O.P makes bold appearance at Netflix’s ‘Squid Game 3’ event in the US: ‘I couldn’t miss this’
Choi Seung-hyun, also known as T.O.P from the K-pop group BIGBANG, made a striking appearance at Netflix’s global fan event “TUDUM 2025” in Los Angeles, held at the Kia Forum on Saturday (local time). The event is a global celebration where Netflix’s top stars and creators gather with fans to promote upcoming content. T.O.P joined “Squid Game” creator Hwang Dong-hyuk and cast members Lee Jung-jae, Lee Byung-hun, Park Sung-hoon and Kang Ae-shim t…
Netfflix's TUDUM surprised all fans of the platform's original series such as Stranger Things, Merlina and The Squid Game. The platform shared with its followers the official trailer of the third season where we will see the participants survive another deadly game: jumping the rope. Read also... Stranger Things, Merlina and The Squid Game: Netflix's main ads in Tudum 2025 Sunday 01 June, 2025 11:46 When and where does Squid Game 3 premiere? Sq…
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