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Temu fined $232 million for breaching EU rules on sale of illegal products

The European Commission said Temu exposed 92 million EU users to illegal goods and failed to assess platform risks under the Digital Services Act.

  • The European Union fined Chinese retailer Temu €200 million after regulators determined the platform failed to protect consumers from illegal products.
  • Preliminary findings from last year indicated Temu exposed consumers to high risks from non-compliant baby toys and electronics, prompting the European Commission to issue the penalty under the Digital Services Act.
  • European Commission Executive Vice-President Henna Virkunnen said risk assessments are "not box ticking exercises," adding that Temu's assessment "underestimates concrete risks, lacks specificity, is not grounded in solid evidence, and is not comprehensive."
  • Temu has until the end of August to submit an "action plan" to remedy violations, or it could face additional daily, weekly, or monthly fines for failing to comply with European Union law.
  • Owned by PDD Holdings Inc., which also owns the Chinese ecommerce site Pinduoduo, the platform serves 92 million users in the European Union by offering affordable goods shipped directly from sellers in China.
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60 Articles

Lean Right

Acting Minister of Business and Industry Morten Bødskov (S) supports the EU Commission's fine of 200 million euros to Temu.

·Denmark
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Lean Right

The European Commission rules that the Chinese online store has insufficiently investigated the risks surrounding the offering of illegal products.

·Netherlands (Kingdom of the)
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Lean Right

Brussels accuses Temu of not adequately assessing the quality of products, with high risks for European consumers and possible additional penalties in the event of non-compliance

·Milan, Italy
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Center

The EU Commission imposes a fine of EUR 200 million on the Chinese online platform Temu. It does not sufficiently deal with illegal products on the platform. By Kathrin Schmid.

·Hamburg, Germany
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Center

Temu was fined €200 million ($232 million) after an investigation by European Union regulators determined that the Chinese online retailer did not do enough to protect consumers from…

·Lancaster, United States
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BioBioChile broke the news in Chile on Thursday, May 28, 2026.
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