Following California Switch, Brown-Forman Drops RNDC in More Than 10 Markets

Brown-Forman Transitions To New Distributors In 13 States - Shanken News Daily

In case you missed yesterday’s news alert, Brown-Forman has named new distributors in 13 states, including adding new markets with Johnson Brothers, Southern Glazer’s, and Reyes among others. While the company transitioned away from longtime partner RNDC in multiple markets, … Continue reading → The post Brown-Forman Transitions To New Distributors In 13 States appeared first on Shanken News Daily.

Following California Switch, Brown-Forman Drops RNDC in More Than 10 Markets

On Thursday, Brown-Forman — the spirits giant behind brands like Jack Daniel’s and Woodford Reserve — announced major changes in its U.S. distribution, following the completion of a Request for Proposal (RFP) in 13 markets. Republic National Distributing Co. (RNDC), Brown-Forman’s longtime and current largest distribution partner, will see the biggest losses, dropping from 23 to 12 markets. Brown-Forman’s rehauled distribution network will inclu…