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Ferrero to Buy Better-for-You Breakfast Brand Purely Elizabeth

Ferrero will add the fast-growing brand to its U.S. breakfast portfolio as it expands in better-for-you foods, with the deal price undisclosed.

Summary by fooddive.com
The deal builds on the Luxembourg-based food giant's $3.1 billion acquisition of cereal maker WK Kellogg in 2025.

9 Articles

Lean Left

The American brand specializes in healthy and organic foods. It is based in Boulder, Colorado, and has more than doubled its turnover in recent years.

·Rome, Italy
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Lean Right

Brands in modern wellness & food "better-for-you"

·Milan, Italy
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Center

Ferrero Group has signed an agreement for the acquisition of Purely Elizabeth, an American company in the healthy food sector. (ANSA)

·Rome, Italy
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PR Newswire broke the news in Chicago, United States on Friday, August 14, 2026.
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