Everyone Is Already Using AI (And Hiding It)

Everyone Is Already Using AI (And Hiding It)

With dozens of new studios and rapidly evolving tech, generative AI video is more embedded in Hollywood movies and TV than we may realize.

Hollywood insiders report widespread off-the-books AI experimentation in studios, often hidden to avoid backlash, despite union contracts limiting AI use

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Hollywood insiders report widespread off-the-books AI experimentation in studios, often hidden due to avoid backlash, despite union contracts limiting AI use

Lila Shapiro / Vulture: Hollywood insiders report widespread off-the-books AI experimentation in studios, often hidden due to avoid backlash, despite union contracts limiting AI use  —  “We can say, ‘Do it in anime, make it PG-13.’ Three hours later, I'll have the movie."  —  One recent evening on the Eastside of Los Angeles …

Everyone Is Already Using AI (and Hiding It)

The headwinds buffeting Hollywood are no mystery. What’s also no mystery is that in AI, studio executives see a way to get more for much, much less. But as in so many industries, what benefits the distributor punishes the creator, and Lila Shapiro’s new feature for New York puts a grim new face to the phenomenon. One “ethical” AI startup, one AI startup fending off lawsuits from angry artists—and in between, an industry in flux.That morning, Bur…

Hollywood Already Uses Generative AI (And Is Hiding It)

Major Hollywood studios are extensively using AI tools while avoiding public disclosure, according to industry sources interviewed by New York Magazine. Nearly 100 AI studios now operate in Hollywood with every major studio reportedly experimenting with generative AI despite legal uncertainties surr...

Artificial Intelligence in Media and Entertainment: Personalize and Engage Smart With AI

Did you see the wonderful architectural designs and buildings created by Hungarian architect László Tóth, portrayed by Academy Award winner Adrian Brody, in this year’s film “The Brutalist”? Do you know that the accurate representation of the emergence of these revolutionary buildings to life was the result of the use of GenAI tools, rather than expensive set pieces?   Like many others, the media and entertainment industry is embracing the rise …