US EditionEarned Media & Demand Gen Go Together Like Peanut Butter and Chocolate - W2 Communications
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Earned Media & Demand Gen Go Together Like Peanut Butter and Chocolate - W2 Communications
When I joined W2 Communications late last year, I chose this agency because I’ve been recommending or hiring them for more than 20 years. I’ve said this over and over but I never said why. As a dyed-in-the-wool CXO (from marketing to sales to operations) I knew I could always count on the strategic communications team to provide media coverage and placements of our generated content in ways no one else could – as demand drivers. Pause for specia…
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