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Top W2 Communications News

Iran says it reserves all options on response to 'outrageous' US strikes
Israel-Iran Conflict · Iran

Iran says it reserves all options on response to 'outrageous' US strikes

37% Right coverage: 134 sources
Iran reserves all options to defend itself after U.S. strikes on its nuclear facilities, Foreign Minister Abbas Araqchi said on Sunday on X, saying the attacks were "outrageous and will have everlasting consequences".See the Story
Going Gov & Beyond with John Curran and Grace Dille, MeriTalk - W2 Communications

Going Gov & Beyond with John Curran and Grace Dille, MeriTalk - W2 Communications

Open the article to view the coverage from W2 CommunicationsRead Article
How to Win the Pipeline Battle in 2025 (Hint: No battle should exist) - W2 Communications

How to Win the Pipeline Battle in 2025 (Hint: No battle should exist) - W2 Communications

In the days of yore – meaning prior to 2020 – it was an accepted best practice to do pipeline goal splits between marketing, sales, and channel. It was usually a split with more onus on sales and about 30% on marketing and channel would waver based on if the deal was channel-in or channel-out. The most painful part of my opening paragraph is that I cannot in confidence continue to use the word “was” since so many companies still measure this way…Read Article

How to Transform Clients into “Brand Ambassadors” - W2 Communications

In offering fully integrated marketing and strategic communications services — including content, public relations, marketing and research, and so on — W2 Communications team members have always understood that the key to our success isn’t just about landing new clients: It’s about keeping them for the long haul. All businesses need to focus on customer retention as vast amounts of data indicate that the cost of obtaining new customers greatly e…Falls Church · Falls ChurchRead Article

House Homeland Security Panel Holds Hearing on AI and Cybersecurity

100% Right coverage: 1 sources
The House Homeland Security Committee holds a hearing titled “Security to Model: Securing Artificial Intelligence to Strengthen Cybersecurity” at 10 a.m. ET on June 12. ...Artificial Intelligence · United StatesSee the Story

How Public Relations Professionals Are Using AI Tools - W2 Communications

Let’s face it, if you’re not incorporating AI into your day-to-day workflows, you’re behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I’d unintentionally violate any ethics or copyright laws. AI tools are not only fascinating to play around with, but can provide incredible time-saving benefits for day-to-day client work. Some of the benefits I’ve personally found: Content / A…Artificial Intelligence · United StatesSee the Story

This Week in Government Tech Media – June 6, 2025 - W2 Communications

Happy Friday, folks! I’m stepping in for my W2 Communications colleague, Brad Bass, for this week’s roundup, in which budget cuts, artificial intelligence (AI), zero trust initiatives and drone attacks are dominating the news cycle. Brad will be back next week. This week’s trending news includes: Budget Cuts and Employee Exodus at CISA AI Expanding its Federal Footprint The DOD’s Zero Trust Progress Ukraine’s Drone Operation Raises Bar for Batt…Artificial Intelligence · United StatesRead Article

Social Media: A Strategic Brand Asset - W2 Communications

Social media is not an elective add-on to your corporate marketing strategy. Long gone are the days where you throw a random assortment of posts on to your company’s social media platforms and call it a win. Organic social media is a powerful and strategic tool that plays a crucial role in your organization’s broader marketing and public relations strategies and can, if done right, nurture your revenue generation. What is a Social Media Strategy…Social Media · ArlingtonRead Article

DOGE can now review most unclassified Pentagon contracts

100% Center coverage: 2 sources
In a new memo, Defense Secretary Pete Hegseth said DOGE may now offer input on solicitations, requirements and cost estimates for most new contracts.Pete Hegseth · ArlingtonSee the Story

Earned Media & Demand Gen Go Together Like Peanut Butter and Chocolate - W2 Communications

When I joined W2 Communications late last year, I chose this agency because I’ve been recommending or hiring them for more than 20 years. I’ve said this over and over but I never said why. As a dyed-in-the-wool CXO (from marketing to sales to operations) I knew I could always count on the strategic communications team to provide media coverage and placements of our generated content in ways no one else could – as demand drivers. Pause for specia…Arlington, Virginia · ArlingtonRead Article

Senators' AI, cloud computing bill

100% Center coverage: 2 sources
Thursday, May 15, 2025On May 15, 2025 Sens. Elizabeth Warren (D-MA) and Eric Schmitt (R-MO) reintroduced the bipartisan, bicameral "Protecting AI and Cloud Competition in Defense Act" to ensure the Defense Department’s contracting for artificial intelligence and cloud computing tools prioritizes resiliency and competition. Featured: Related Documents Tags: Artificial IntelligenceArtificial IntelligenceSee the Story

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