Sprite’s Heat-Activated Digital Billboards Suggest a Future Spot for OOH in the Media Mix

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix

As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to cut through the summer heat, for example. Alongside paid social activations on Meta, as well as online video and digital display units, the brand is running digital out-of-home (DOOH) work triggered by rising local temperatures. If the thermometer in Rom…

Dynamic OOH – Delivering Impact, Driving Attention

Louise Enright, Director, Source out of home with this week’s Out \ Look on Out of Home There’s a rhythm to good media planning – the right message, at the right time, in the right place. It’s a principle as old as advertising itself, but one that has taken on new meaning in an age where attention is both scarce and deeply contextual. Today, what cuts through isn’t just what’s said but also when, where, and why it’s said. That’s where Dynamic DO…