Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions

Similarweb Acquires The Search Monitor to Strengthen Paid Search and Affiliate Marketing Solutions

Similarweb Ltd., a global leader in digital data and market intelligence, announced the acquisition of The Search Monitor, a trailblazer in ad monitoring, trademark enforcement, and affiliate compliance solutions. This acquisition significantly enhances Similarweb’s ability to offer powerful tools that enable brands, retailers, and agencies to maximize ROI, safeguard brand assets, and optimize their digital marketing strategies. With global sear…

Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions

Similarweb Ltd. , a leading Digital Data and Market Intelligence company, announced the acquisition of The Search Monitor, a pioneer in ad monitoring, trademark enforcement, and affiliate compliance solutions for paid search optimization and industry benchmarking. This strategic move significantly strengthens Similarweb’s ability to offer robust, daily-use tools that empower brands, retailers, and agencies to maximize ROI, protect their brand as…

Dutch Regulator's €1.6M Fine Against BUX Raises Questions for Affiliate Marketing in Financial Services

The Dutch Authority for the Financial Markets (AFM) has imposed a substantial €1.6 million fine on investment platform BUX B.V., challenging common affiliate marketing practices in the financial services sector. The regulatory action targets BUX’s payment structures for social media influencers and referral programs—a decision that could have far-reaching implications for affiliate marketers across Europe. The Core of the Dispute The AFM’s pen…

Generating revenue online without having to develop a product or manage a stock is a goal sought by many digital entrepreneurs. Marketing affiliation makes it possible to monetize a website, a blog or an audience by recommending products or services against a commission. This model, widely used by content creators and digital marketing experts, can become a stable and scalable source of revenue if it is well controlled. But how to take advantage…